MYS SHOWROOM

The redesign and expansion of Mind Your Style brought the existing and new areas together as a single, coherent space, with display and circulation considered as integral parts of the design. Off-white tones, natural stone textures and carefully considered lighting define the interior, allowing the colour and texture of the collections to stand out.

At the centre of the design is a continuous wall articulated by arched openings, incorporating the existing structural frame. Rather than treating these structural elements as constraints, the new wall absorbs them into its geometry, guiding movement and framing a sequence of views through the store.

The display layout remains open and adaptable. Custom-designed movable clothing rails allow for different configurations as collections change, introducing flexibility within the otherwise fixed interior.

In the fitting rooms, a softly illuminated ceiling plane provides even, diffused light and creates a distinct atmosphere. The design extends to the scale of the furniture, with the reception desk, display elements and built-in details all developed specifically for the space.